Filed under: Social Media
You’re probably like, what’s SMA? I just came up with it: Social Media Applications. Ok, back to what I was talking about. Prospero recently came out with a report, gathering information from various sectors about SMO/SMA. Here’s what was found:
That percentages above represent SMA, not SMO. It looks to me that the marketing departments at these large corporate entities aren’t aware of how effective a successful Digg/StumbleUpon campaign can really be. They obviously aren’t focusing on that based upon:
C’mon… 7% is going to be used on Profiles/Social Networking? Furthermore, blogs and forums are at the top of their “Social Media Attack Plan”. What is this 2005? This needs to be shifted to Digg and the Digg’s within your industry. Probing where people congregate in your niche and attacking it. What is that you say? ….there isn’t one? Build one. Create a Digg-like site for you industry. There are platforms, like Pligg, that have layed down the coding for you. Put one on your large PR5/6/7/8 site and watch it grow right before your eyes.
Now, don’t get me wrong. The need for forums, blogs and other social aspects, like user reviews, on a site are of hugely important. But, these social applications have been around for a while and aren’t anything new. Various reports and studies have shown their effectiveness, and just now, these large entities are deciding to pour financial resources to make their site sticky.
Here’s a thought, hire someone who can go and get you on the homepage of Digg. Who can stumble every article you have that’s fresh to an extra 1000+ uniques a day. See how effective that is. Jump into the 2007 internet marketing attack plan and stay ahead of the game, rather then focusing on stickiness practices that have been around for years. Continue to build stickiness internally, but use the social tactics of today that generate what you’re looking for: revenue.
Src: Marketing Charts
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