With most people thinking of Octoberfest, Halloween and Thanksgiving, you should be taking this time to revamp your online marketing for Christmas. Christmas is a huge time for many industries and verticals. Some online business rely on the Christmas season to generate more then 40% of their annual revenue. That’s a big chunk of the pie.

Predictions and forecasts for this holiday are reaching $42 billion, why are you waiting until the turkey has been carved to start your Christmas marketing push.

Here are a few of types:

1. Seasonal Trends: Keyword Discovery Seasonal Trends has great reporting that shows you seasonal reports of past keywords. That kind of keyword data is invaluable when setting up a PPC campaign or focusing for you organic rankings.

2. Landing Page Optimization: October would be the ideal month to tweak, test and turbo charge those landing pages. Jump over to Marketing Experiments and see what you’ve been missing. Add some color, pictures and new copy writing to those organic and PPC landing pages. You want to make sure you’re getting the highest possible ROI on those pages - work on those CONVERSIONS!

3. Pull Data from Last Year: If you have data from last holiday season, start plugging that information into your marketing campaign.

4. Long-Tail Keyword Pages: Find out the hot items in your industry and start developing long-tail pages for them. By doing so now, you give the search engines ample time to index those pages and get ranked. Long-tail pages will convert extremely high - don’t neglect them!

5. Christmas Specials: Its cutthroat out there! You need to have your head above the sea of your competitors and offer specials. Maybe 10% off over $50. Maybe Free Shipping. Maybe a free Christmas Teddy Bear with every purchase. Give your web visitors strong call to actions so they don’t hit the back button and go to your competitors.

That’s it for now. I’m sure we’ll visit this topic in the near future and I’ll offer a few other tips to make sure you’re progressing nicely into the holiday season.