Filed under: marketing
Being an individual that is very social and likes to get out and have a good time, I’ve been to my fair share of clubs and bars here in Southern California. And there are A LOT of them out here. Since there are so many, a lot of club owners, promoters and “Beer Name Here” Girls find ways to bring you back. One way I see more and more often is harvesting your phone number and email.
A majority of the time, scantily clad girls either walk up and down the red rope or they’ll be inside the bar jumping from one group of people to the next, flirting for your Name, Email and Phone Number. At the end of the night, they walk away with 3-4 sheets filled with 50 names on each sheet.
Email marketing via clubs/bars has been around for a while, which in case, I still don’t see them utilizing that form of marketing to its fullest, but the most recent form of advertising or enticement is mobile marketing.
Almost every other day, I get a text from a promotions group in Newport Beach letting me know what’s happening tonight or the following day. They’ll promote an array of stuff like 50% off food, select DJs playing, grand openings or “Text Back for VIP list”. I’d say the best part of all the promotions is getting on the VIP list. If you don’t get to a club/bar before 10:30pm, then you’ll be stuck in line for 30-45 minutes (unless you flash a Benjamin to get in). Needless to say, waiting in line sucks.
At any rate, marketing to this young, select group I’m in with cell phones is excellent. Our demographic is always texting texting texting. I’m curious why more bar/club owners don’t utilize this in-house or hire a promotions company to start doing this. Could easily be trackable with an array of methods to show ROI. Regardless, I see this as a very strong marketing medium for clubs, clubs and promotion companies now and in the future.
1 Comment so far
Leave a comment
Leave a comment
Line and paragraph breaks automatic, e-mail address never displayed, HTML allowed:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>
You are right on the money. We just need to get the word out. We have clubs, bars, and promoters using our mobile marketing service and they swear by it.
A well timed text message on a Saturday evening with a free drink, or free admission offer will draw in the crowd every time.
We see it work constantly and consistently. They are spending quite a bit with us, and are still getting a well tracked ROI.
Expect to see more of it.
Greg Harris
Comment by Greg Harris 05.31.07 @ 3:50 pmMobivity
http://www.mobilemarketing.net