As a search engine marketing company, I (we) take a vested interest not only in local search (meaning North America), but how search is doing around the world - how its growing, what others are doing and where its going. Search in North America is huge, of course, and we always here about how the hispanic market is an up-and-comer in the search space. But let me ask you, what about Asian-Pacific?
Let me hit you with a fact from a study that just came out: Asia-Pacific receives 5 million more searches then North America monthly. Here’s a chart that breaks down searches, based upon region:
You don’t here too much about the Asia-Pacific SEO/M market. I rarely see any talks about SEO in Asia, but Asia-Pacific countries represent a HUGE amount of searches every…single…month. Here’s the kicker: We can all agree that GOOG is the authority when it comes to search engineering in North America. They’re getting pretty good at it in the US of A. And for my fellow SEO’s who target alternative Google engines, you can attest to the difficulty in ranking in a “foreign” search engine, rather then to Google’s TLD. Having said all that, why haven’t you started to lay the ground work for an SEO force in Asia-Pacific?
Here’s a supporting chart:
Baidu and Naver (NHN Corp.) are killing it. They’re bringing in tons and tons (and tons) of search traffic, but you never hear about them. C’mon…Baidu is even getting more traffic then MSN Live.
There’s a huge opportunity to start working with Asia-Pacific businesses: 搜索引擎營銷.
Charts Source: Marketing Charts
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As a small Search Entine Optimization Company located in the U.S.A., how can my company start to “lay the ground work for an SEO force in Asia-Pacific?”
How can my company take advantage of the “huge opportunity to start working with Asia-Pacific businesses”? My problem is I can’t look into the future and see the opportunities, so any information that you can give me will be well appreciated! Thank you.
Comment by Richard Cowley 10.28.07 @ 3:35 pm