Analytics Put To The Test
Tuesday May 08th 2007, 1:48 pm
Filed under: marketing

Stone Temple consulting and marketing put together an amazing report on different analytics programs. Its a great report and really shows the variances of the top web analytics online today.

SEM Inc. is designing our own, in-house analytics program. Our program will track all the goodies like unique visitors, sessions, click-paths, browser types, screen resolution, etc., but what’s really exciting is the metrics portion of the analytics program. We’ll be tracking conversions not only from PPC ads, but from organic click-throughs too.

We plan on offering this to all clients and might even make a copy of the program to be built out like StatCounter.com, which is user-friendly and will track everything.

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