Filed under: Google
Google recently announced their new algorithm change. The change is going to fully incorporate all other verticals they have into existing web search results. What this means if if you do a search for APPLE, you might get a video of an apple, an image of an apple and maybe directions to an apple store all within the search single SERP, rather then going to each different Google search section.
What does this mean for SEO/M?
As with most industries on the net, they continue to grow and shift. With this new change, SEO’s are going to need to understand how to rank different components of content. If you don’t know how to rank and image in the top 10, then you’ll need to start learning. If you’ve never ranked a video in the top 10, its time you start learning.
Universal search is going to take away listings on the search pages that would normally be taken by actually pages, rather then a video or image or local search.
SEW is having a discussion on the topic. It’s an interesting topic and definitely one that will change how we optimize websites, at least for Google.
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