Filed under: Google
This week, Google bought DoubleClick ad network for $3.1 Billion coin. That is a lot of coin. The interesting aspect to that purchase is DoubleClick owns Performics, which is a search engine marketing company.
Performics started out as an affiliate network, and they still are, but a good portion of their business revolves around SEO now. What a coincidence that Google happens to purchase DoubleClick, which also owns Performics. What does that mean for Performics clients?
I have to say, I’d love to be a Performics clients. 
Don’t get me wrong, SEM Inc. is very capable to optimize in any industry, but we’re not Google. We’re not Yahoo. (And who wants to be Live.com) Interestingly, does this mean Performics clients get the benefit to look under the skirt of Google and see the goods? I don’t it, but its an interesting thought. And if Performics clients did get the inside scoop to rankings and such, what would that do to other websites in those markets online?
Time will tell what Google decides to do with Performics. I’ve talked with other SEOs that think Google will sell that portion of the business off. It’s just too much of a conflict of interest. But we’ll see.
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